New Release
Products & Services: Jamaica, New York
Date: 05/05/2006

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Though it takes years of expertise to find a dominant position in the industry, Rennen has quickly built a class of its own.

Products

In this day and age where accessories such as ipods, cell phones, and fashion have become essential items in our lifestyles, the demand on rims has also become part of the mix.

From underground artists to the hottest brands, Rennen has had amazing opportunities to team up with big names to promote their show-stopping wheels.

From 14"s to 28"s, Rennen International has struck deals with world-class manufacturing facilities overseas. As a result, Rennen imports cutting edge designs and formidable wheels at a reasonable cost. Rennen stocks classic wheels to the intricate two-tone, multi piece (2-3pcs) and casted collections. The wheel collections and products are so advanced they are offered in assorted, black and custom painted wheels with optional 3"-6" chrome lips.

To separate the two customers, Rennen wheels target luxury vehicles and Zen wheels target sport compact vehicles.

Services

The key reason why Rennen has become such an influential brand in the East Coast is because they took the initiative to tackle and improve any existing problems in the auto industry.

It began with minor problems such as fitments, shipping, mounting and balancing. Customers requested rims but realized not all rims fit all vehicles. Rather than sending these customers home, Rennen went a step further and purchased a heavy-duty Computer Numeric Control (CNC) machine to custom drill bolt patterns, open center bores, create custom offset fitments shaving down precisely to hundredth of a millimeter. The CNC machine allows Rennen to stock blank wheels so if customers requested a specific rim, Rennen will make it fit.

Businesses along the east coast suffer because it takes 5 days up to a week to receive shipment making it hard to compete with the west coast market. However, Rennen understood the sense of urgency for business owners and completely eliminated the wait time. Rennen offered same day shipping for all 5 boroughs, Manhattan, Staten Island, Queens, Brooklyn, and Bronx free of charge.

After purchasing wheel and tire packages, customers would then go to a secondary shop to mount and balance their wheels. Rennen quickly resolved the matter by purchasing the state of the art Corghi Artiglio Master Fully Automated Mounting Machine and Hunter Engineering GSP9700 road force balancing machine and offering on-site installation services. The machine has the dexterity to mount up to 26" wheels without scratching and/or damaging a wheel.

The current project for Rennen is creating an informative database in which wholesalers and dealers can log on to www.renneninternational.com and gain access to the availability of rims in the warehouse. In addition, by typing in the model and year of the vehicle, wholesalers and dealers will know immediately if the wheel will fit the customers' car and what wheels Rennen has available for immediate shipment.

Rennen has progressed quickly throughout the years, and has released some of the most innovative designs known to the wheel market. Rennen's products and services have been developed around our customer's needs and concerns, they have been able to adapt quickly and follow through with their customer's request. As one of the strongest East Coast based manufactures, Rennen anticipates growing its market in the West Coast as well and creating a dealer network, which will work together like a family relationship. Rennen's goal will not be met unless it has fully satisfied all of its' customer's needs and expections.