New Release
Cross Promotions: Jamaica, New York
Date: 02/15/2006

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Upon reaching their milestone of 20 years in the music business, Rap-A-Lot records will be teaming up with Rennen International among other companies to giveaway 5 sets of Rennen luxury rims.

Rap-A-Lot will celebrate by throwing the party of the year and releasing a limited edition of CD/DVD recordings by successful southern artists such as TI, Young Jeezy, Slim Thug, Mike Jones, Paul Wall, and, etc. To top it off, Rap-A-Lot will partner up with Rennen International, Automotive Rhythms, Yahoo, Amp'd Mobile, and All Hip Hop to give away numerous amount of prizes.

During the month of October 2006, contestants can log on to www.yahoo.com or www.allhiphop.com and click on the Asylum Records' banner or go directly to www.asylumrecords.com. To enter, contestants must enter their name, age, and e-mail address. Winners will be chosen at random during the week of November 6, 2006.

The grand prize winner will receive a Amp'd Mobile Phone package, Asylum/RAL VIP pack, and have their car fully customized by Rap-A-Lot artists such as Scarface, Lil' Flip, and Mike Jones for Automotive Rhythms' ÒFlip My Whip" campaign.

Five 2nd place winners will receive a set (4 wheels) of Rennen luxury wheels, and an Amp'd Mobile Hollywood phone with 3 months service.

Lastly, twenty 3rd place winners will receive an Amp'd Mobile Hollywood phone with 3 months service.

Formula 50 by 50 Cent

Rennen International has signed a deal with Ford Motor Company and rapper 50 cent to promote Glaceau Vitamin Water Formula 50 and give away a Ford F-1 50 equipped with Rennen rims.

The black Ford F-150 will be embellished with a custom built cooler with rapper 50 cents' signature decal applied to side panels, painted calipers, E&G chrome grills with lights mounted from behind to emanate a glow, embroidered head rests, side pipes, and tinted windows. Most importantly, the black Ford F-150 will be emblazed with a set of black 24" DTM wheel with thick chrome polished lips.

Automotive Rhythms

Automotive Rhythms and Rennen International is on a conquest to tap into markets that have never been before. Automotive Rhythms Communications, LLC is a multi-media firm that test drives the latest most sought after vehicles and translates the experience into music, fashion, and lifestyle of the auto industry.

Automotive Rhythms goal is to connect the urban market, which includes college students, athletes, and young entertainers who are rarely exposed to the latest auto shows, products, and lifestyle trends.

With a similar goal in mind, Rennen knew there were a young group of professionals who wanted to flaunt their vehicles as bad as their own customers. The problem was Rennen did not know how to reach the lucrative market.

The issue was quickly resolved as Rennen grew rapidly and caused a stir as a street brand located in Queens, New York. It had sparked an interest of founder and publisher of Automotive Rhythms, Kimatni D. Rawlins and the relationship hit it off instantaneously.

With an expanding readership and great products to prove it, the partnership with Automotive Rhythms has provided Rennen with massive exposure. Artists demanded Rennen rims were for their music videos. Subsequently, celebrities wanted to convert their own cars, trucks, and SUV's with Rennen rims. At the hottest events, shows, and parties, Rennen displayed their beaming wheels in the corners catching the attention of socialites and the elites.

The trade off is endless. As long as Rennen keeps up with its pace, Automotive Rhythms will always have material to write about.