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News Release
International Auto Salon: Atlantic City Convention Center
Date: 05/21/2004

SEMA International Auto Salon

May 21-23, 2004 marked the first time in history for the Specialty Equipment Market Association (SEMA) to open the doors to the sport compact car performance market in the east coast. The International Auto Salon (IAS) filled 70,000 square feet of the Atlantic City Convention Center and 150 SEMA members attended the event to debut their best assets.

IAS featured a trade only day and the next two days were open to both public and trade. The newest brands, the hottest cars, and wicked models from the east coast filled the convention center enticing more show goers each day. Typically, the event takes center stage in Los Angeles, California but was destined to progress into the east coast.

From 1997, SEMA examined retail sales in the eastern region and the auto industry grew double digits each year by 52.2%. In 1997, retail sales in the eastern auto sector recorded $295 million. In 2003, sales boosted to $3.2 billion.

So, what really goes on at IAS? IAS always has something for everyone. If you like to race, you test drove on the raceway during drift sessions. If you’re from the industry, you sat in educational seminars and discussed topics such as inventory control. If you came to indulge yourself with import models, you took pictures at every corner. If you came for the entertainment, you definitely did not miss DJ Skribble and DJ Kid Capri scratch away on their turntables.

Aside from the live activity, Rennen International was there setting themselves apart from the rest. From the glowing booth, sophisticated staff, to the finest selection of new products, it was clear Rennen was game. Impressed by its ambiance there were inquiries made by buyers from all over the world. The most frequent question asked was, “Is Rennen a German company?” The answer is, “No. Rennen is New York based but German engineered.”

From Silverback Guerillaz (www.silverbackguerillaz.com), rappers Bang Em’ Smurf and Domination came to support Rennen’s Gangsta Flip (GF) Onyx Rim. Catalogue cover model, Faye and both rappers Bang Em’ Smurf and Domination sat around a table signing autographs while fans waited patiently. Rennen models wrapped themselves around the 2004 BMW M3 dressed with custom made white Rennen DTM platform rims. The press and onlookers crowded around to take pictures after pictures. More than ever, Rennen’s booth was in sync and every question that was asked was answered adequately.

With the continuous growth of interest in the young generation of car enthusiasts, there is no doubt this year’s IAS 2004 embarked a new movement toward the east and Rennen International was there to mark their territory.