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News Release
Import Xpression: Jacob Javits Convention Center
Date:10/4/03

Talk about being at the right place at the right time.

Automated spinning rims, huge white banners and a white Denali with a system that's loud enough to set off alarms across the Jacob Javits Center were all just the little things in setting a brilliant debut.

On October 4, 2003, RENNEN International demonstrated to the public what their line of automotive aftermarket products had to offer at the Jacob Javits Center in heart of New York City.

Rennen International began in the year 2001 and had long anticipated for the right show to launch their line of automotive products. After several meetings on how Rennen was going to achieve their position in the market, ImportXpression (www.importxpression.com), who was finishing their tour at the Jacob Javits Center was going to be the perfect occasion.

Thousands of attendees were expected and needless to say at least 20,000 people were present at the show. Rennen's current clients, emerging consumers, and competitors were awed by their booth and their outstanding line of products. Media coverage from all over, from ELLE magazine to 935draggers.com and carandmodel.com was clicking away at the booth like a group of paparazzi. Even people who never heard of Rennen all of a sudden joined the e-mail list, gathered in long-lines to take pictures with models and purchased sample products.

If you're wondering if Rennen came out with a "Bang" you certainly bet we did. The new automotive company wrapped up the show with two accomplished goals: They not only built brand awareness but also received positive feedback in the northeastern industry.

Please look for Rennen International in upcoming shows. If you were one of the many who joined the mailing list and want to inquire about our products please e-mail us at info@rennenauto.com.